BCOM 275 Final Exam Guide 3. Get an A++.

1) The term channel in communication means


A.  the medium through which a message travels from  sender to receiver

B.  the context of the   communication

C.  the volume at which a message is received

D.  the process of changing thoughts into symbols




2) This preparation process involves looking at the characteristics of the receivers of the sender’s message.


A.  Determining the message

B.  Audience analysis

C.  Channel evaluation

D.  Receiver response analysis




3) A receiver’s response to a  sender’s message is called


A.  channel

B.  feedback

C.  encoding

D.  decoding




4) This act is involuntary and happens automatically.


A.  Listening

B.  Feedback
C.  Hearing

D.  Responding




5) This happens when you receive, construct meaning from, and respond to the sender’s message.


A.  Responding
B.  Attending
C.  Listening
D.  Hearing




6) With this type of response, you  analyze or teach the sender about the cause of his or  her concern.


A.  Questioning
B.  Interpreting
C.  Paraphrasing
D.  Evaluating

7) Consider the following exchange: “How do I know God exists? How do you know he doesn’t?” Which fallacy does the second statement illustrate?


A.  Inconsistency ad hominem
B.  Slippery slope
C.  Misplacing the burden of proof
D.  Perfectionist fallacy




8) Which of the following is a category of reasonless advertising?


A.  Endorsement ads
B.  Promise ads
C.  Functional ads
D.  Logical ads




9) A claim is generally not  considered credible if


A.  it comes from a source assumed to be credible but who is not known to you
B.  the claimant is an interested party
C.  the claimant is a disinterested party
D.  it seems likely




10) Consider the following statement: “Morgan, you’re down to earth and I trust your judgment. That’s why I know I can count on you to back me up at the  meeting this afternoon.” This is  an example of which fallacy?


A.  Argument from pity
B.  Slippery slope
C.  Guilt trip
D.  Apple polishing




11) Providing only two choices when others are available defines which fallacy?


A.  Genetic fallacy
B.  False dilemma
C.  Straw man
D.  Ad hominem




12) Stating someone has negative features  and his claim is invalid  is an example of which fallacy?


A.  Genetic fallacy
B.  False dilemma
C.  Straw man
D.  Ad hominem

13) Audience analysis should  occur at what point in the creation of a message?


A.  Before the message is sent
B.  Once feedback is received
C.  After selecting the channel
D.  Before the message is created




14) An effective message should be


A.  audience-centered
B.  topic-based
C.  channel-focused
D.  time-centered




15) Measurable or observable characteristics of your  audience are called


A.  psychographics
B.  pseudographics
C.  statistics
D.  demographics




16) Which informal communication channel involves its own abbreviations to accommodate the limited number of characters available in any given message?


A.  Text message
B.  E-mail
C.  Handwritten letters
D.  Voicemail message




17) Sound and light waves are an example of which part of the communication model?


A.  Encoding
B.  Noise
C.  Decoding
D.  Channel




18) You want to discuss your performance review and possible raise with your boss. The most effective channel to do this would  be


A.  e-mail
B.  face-to-face
C.  team  meeting
D.  text message




19) When using expert testimonials, speakers should do which of the following?


A.  Always quote the expert’s exact words.
B.  Share the expert’s credentials.
C.  Use experts who have celebrity  status.
D.  Protect the identity of experts by not naming them.




20) Which verbal support breaks down complex processes or concepts into their component parts to ensure understanding?


A.  Comparisons
B.  Analyses
C.  Definitions
D.  Descriptions




21) What type of language is used when communicating with classmates, coworkers, family, and friends?


A.  Official
B.  Informal
C.  Ceremonial
D.  Formal

22) The connotation of words such as skinny or thin focuses  on the


A.  actual meaning
B.  denotative  meaning
C.  contextual meaning
D.  emotional meaning




23) The individuals you are most likely to influence with your  persuasive presentation are referred to as your


A.  peer audience
B.  leading audience
C.  target audience
D.  general audience



24) If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of