BCOM 275 Final Exam Guide 2. Get an A++.

1) A receiver’s response to a sender’s message is called 
A. channel 
B. feedback 
C. decoding 
D. encoding 

2) The term channel in communication means 
A. the medium through which a message travels from sender to receiver 
B. the context of the communication 
C. the process of changing thoughts into symbols 
D. the volume at which a message is received 

3) The message refers to which of the following? 
A. The receiver’s response to the  sender 
B. The medium that carries the information 
C. Ideas, thoughts, and feelings being communicated. 
D. The context of the communication 

4) This happens when you receive, construct meaning from, and respond to the sender’s message. 
A. Responding 
B. Listening 
C. Attending 
D. Hearing 

5) When the receiver uses this response style, he clarifies or seeks more information. 
A. Questioning 
B. Paraphrasing 
C. Supporting 
D. Evaluating 

6) This response style normally does not help unless the sender has asked for your advice. 
A. Questioning 
B. Interpreting 
C. Evaluating 
D. Paraphrasing 

7) A claim is generally not considered credible if 
A. it comes from a source assumed to be credible but who is not known to you 
B. the claimant is a disinterested party 
C. the claimant is an interested party 
D. it seems likely 

8) Which of the following are the most common types of doubts people may have about a source? 
A. Expertise and accuracy 
B. Prominence in the field of study and experience 
C. Occupation  and employer
D. Status and academic degree 

9) Which of the following is a category of reasonless advertising? 
A. Endorsement ads 
B. Functional ads 
C. Promise ads 
D. Logical ads 

10) Providing only two choices when others are available defines which fallacy? 
A. Genetic fallacy 
B. Straw  man 
C. False dilemma 
D. Ad hominem 

11) Consider the following statement: “Morgan, you’re down to earth and I trust your judgment. That’s why I know I can count on you to back me up 

at the meeting this afternoon.” This is an example of which fallacy? 
A. Argument from pity 
B. Apple polishing 
C. Slippery slope
 D. Guilt trip 

12) Consider the following statement: “Studies confirm what everyone already knows: Smaller class sizes make better learners.” This is an example 

of which fallacy? 
A. Begging the question 
B. Argument from common practice 
C. Slippery slope 
D. Misplacing the burden of proof 

13) An effective message should be 
A. audience-centered
B. topic-based 
C. channel-focused 
D. time-centered 

14) Audience analysis should occur at what point in the creation of a message? 
A. Before the message is sent 
B. Once feedback is received 
C. After selecting the channel 
D. Before the message is created 

15) Measurable or observable characteristics of your audience are called 
A. psychographics 
B. pseudographics 
C. statistics 
D. demographics 

16) In this channel of communication, messages are carried by sound and light waves. 
A. Teleconference 
B. Hard copy  memos 
C. Face-to-face 
D. Voicemail 

17) You want to discuss your performance review and possible raise with your boss. The most effective channel to do this would be 
A. e-mail 
B. face-to-face 
C. team meeting 
D. text message 

18) Sound and light waves are an example of which part of the communication model? 
A. Encoding 
B. Noise 
C. Decoding 
D. Channel 

19) Which verbal support breaks down complex processes or concepts into their component parts to ensure understanding? 
A. Comparisons 
B. Definitions 
C. Descriptions 
D. Analyses 

20) A framework for putting all of your information together in a logical sequence is called 
A. an introduction 
B. an outline 
C. a central idea 
D. a thesis 

21) What type of language is used when communicating with classmates, coworkers, family, and friends? 
A. Official 
B. Ceremonial 
C. Formal 
D. Informal 

22) The individuals you are most likely to influence with your persuasive presentation are referred to as your 
A. peer audience 
B. target audience 
C. general audience 
D. leading  audience 

23) Persuasive topics that attempt to show an audience that something is good, bad, right, or wrong are topics of 
A. cause-effect 
B. fact 
C. value 
D. policy 

24) If you try to persuade your classmates to donate canned goods for the hungry in your community, your topic is one of 
A. policy 
B. pathos 
C. value 
D. fact 

25) When you lead, instruct, challenge, or introduce your audience to act on or accept your solution, you are at which step of Monroe’s Motivated 

Sequence? 
A. Attention 
B. Visualization 
C. Action or approval 
D. Solution 

26) When you display ethos in your persuasive presentation, you have 
A. credibility 
B. logic 
C. evidence 
D. emotion 

27) What logical fallacy can occur when a speaker focuses on similarities and ignores significant differences? 
A. Either/or thinking 
B. Slippery slope 
C. Faulty comparison 
D. Hasty generalization 

28) Groups that value higher power distance believe relationships are 
A. individualist 
B. relationship oriented 
C. hierarchical 
D. informal 

29) Deliberately blaming individuals or groups for things they really did not do is called 
A. ethnocentrism
B. scapegoating 
C. stereotyping 
D. discriminating 

30) An attempt to characterize causes of events to either personalities or external situations is called 
A. projection 
B. halo effect 
C. attribution  error 
D. selective attention 

31) The practice of using a case that has already been decided as a guide when deciding new cases is referred to as 
A. legal morality 
B. legal paternalism 
C. causation principle 
D. appeal to precedent 

32) A value judgment requires this type of assessment. 
A. Worth or desirability 
B. Consistency 
C. Normative 
D. Monroe’s Value  Sequence 

33) What is the belief that laws are justified if they prevent a person from harming him- or herself known as? 
A. Offense principle 
B. Harm principle 
C. Legal paternalism 
D. Legal moralism