Week 5 readings and videos

Resources: Week 5 readings and videos
Choose a product or service from these examples:
•    Fast food
•    Class of consumer product
•    Personal care
•    Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
•    Who determines ethical standards for advertising?
•    In what ways has advertising affected American culture?
•    What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
•    Discuss some of the critical issues that may arise from the following areas: 
o    Children and advertising
o    Advertising in schools
o    Health and advertising
o    Political advertising
•    Find one example of a commercial that strikes you as particularly creative and appealing: 
o    What are the elements that are unusual?
o    What is the target group of the commercial?
o    How does the commercial appeal to consumers?
o    Why do you believe this commercial to be effective in brand name recognition?
o    How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Format consistent with APA formatting guidelines.
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