Assignment 3: Market Plan Section 1

Assignment 3: Market Plan Section 1
FIRST ASSIGNMENT:
Preface:

You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

Imagination and creativity combined with solid marketing concepts will be the basic framework for your report. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market, with your help and guidance.

Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course. The competed sections of the marketing plan will be submitted in the Dropbox for each module. Use each of the outline items as headers/ subheads for your analysis. Be concise and apply each of the appropriate concepts to the WBC scenario. 

Marketing Planning Guide

Section 1 – The Environment (Module 1)

Introduction to Marketing 
The Marketing Mix 
The Marketing Environment 
Marketing and its relationship with other functional areas of business 
Strategic Marketing 
Planning Process 
Strategy 
Organizational Levels 
Goals and Objectives 
Planning Gap 
Ethics in Marketing 
You will create a complete Marketing Plan by the end of the course. You will write the first section of the Marketing Plan for this assignment. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1 – The Environment (Module 1). 

Over the span of the course, you will gather information from a number of probable sources. Some of the sources may include, but are not limited to, the Internet, public libraries, business magazines, newspapers, the Harvard Business Review, the Wall Street Journal, annual reports, consultant/industry analyst reports, databases, Department of Commerce publications, Temple and other university libraries, trade and academic journals, Moody's, Value Line, etc.

You may be surprised and overwhelmed by the volume of information that is available for many topics, though you may have to do some "detective work" to locate them.

You may find Web sites such as Hoovers.com and Lexis-Nexis extremely helpful.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.


Additional Requirements

Min Pages: 4 
Other Requirements: ORGINAL WORK ONLY 

Now another four pages!


Assignment 2: Business Environment and Marketing Research

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Section 2 – Market Research & Targeting (Module 2)

Market Research 
Research Methods & Data Mining 
Market Research Process 
Consumer Behavior 
B2C vs. B2B 
Consumer Decision Making Process 
Factors Affecting B2C and B2B consumer behavior 
Market Segmentation 
Market Segmentation Concepts 
Segmentation Process 
Segmentation Strategies 
Target Marketing 
Relate all responses using the WBC scenario and the product you have selected to market in Module 1. 

Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.

Submit your Word Document to the M2: Assignment 2 Dropbox by Wednesday, July 30, 2014. 



Additional Requirements

Min Pages: 4 
Other Requirements: ORGINAL WORK MUST BE USED IN CONJUNCTION WITH OTHER MATERAL 

Now another four pages!

Assignment 2: LASA 1: Product & Price

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

The Product 
Product Levels: Core, Actual, & Augmented (Packaging) 
Product Life Cycle 
BCG Model 
Services Marketing 
Price Determination & Pricing Strategies 
Supply & Demand 
Competition 
Objectives and Strategies 
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3). 

Relate all responses using the WBC scenario and the product you have selected to market in Module 1. 

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc.

Submit your Word document to the M3: Assignment 2 LASA 1 Dropbox by Wednesday, August 7, 2014.


Additional Requirements

Min Pages: 4 
Other Requirements: ORGINAL WORK...MUST USE IN CONJUCTION WITH OTHER MATERIAL 

Now another four pages!

Assignment 2: Place (Distribution Strategy) and Promotion

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

Distribution Channels 
Length & Width 
Direct & Indirect 
Vertical & Horizontal Channel Conflict 
Promotion 
Communication Process & Tools 
Product Life Cycle 
Push vs. Pull 
You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion (Module 4). 

Relate all responses using the WBC scenario and the product you have selected to market in Module 1. 

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M4_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M4_A2.doc.

Submit your assignment to the M4: Assignment 2 Dropbox by Wednesday, August 13, 2014.