University of Phoenix MKT 571 wk. 6 Final Plans

 New Product Launch Marketing Plan

1. Executive Summary

2. Geographic’s & Demographics

3. Psychographics & Market Segments

4. Market Size & Growth Trends

5. SWOT Analysis

6. Competition & Forecasting Business Climate 

7. Forecasting Demand

8. Break-Even Sales

9. Promotional Budget

10. Marketing Expense

11. Intended Marketing Objectives

12. Competitive Analysis

13. Market Growth

14. Target Market

15. Positioning

16. Segmentation

17. Pricing

18. Distribution Strategies

19. Marketing Communication Plan                                                                                                       

20. Milestones

21. Metrics and Marketing Control

22. Contingency Plan

23. Evaluation and Control Metrics and Methodology to Measure Performance

24. Conclusion