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Why is it important that a company have a well-defined process for strategically managing its new pr

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Why is it important that a company have a well-defined process for strategically managing its new product development process?

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[Solved] Why is it important that a company have a well-defined process for strategically managing its new pr

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Why is it important that a company have a well-defined process for strategically managing its new product development process?


Answer: The new product development process is highly risky—most new product development ideas and projects fail. Since many firms now focus on innova...

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