Marketing Plan Tesla Motors Describe

Students will create a strategic business plan for their culminating project in BUS-485. The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills, and knowledge developed throughout the program.

You will be required to submit a specific section of the Capstone in each topic of the course as indicated in the assignment directions. Each section will be due by the end of the topic in which it is assigned. Review "Capstone Project Assignment Directions" for additional information.

Write the Marketing Plan for your organization (750-1,000 words). Use the topic material articles and the textbook to help in completing the assignment.

Address the following:

1.       Describe the target market.

2.       Identify the size of your potential target market.

3.       Include a SWOT analysis (use a two by two table in Word).

Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization you may consider describing the 4Is (intangibility, inconsistency, inseparability, and inventory).