Write an Executive Summary for Strategic Marketing Plan use as a guide only

Assignment Description
The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an
online environment requires the active participation of students and the instructor to create robust
interaction and dialogue. Every student is expected to create an original response to the openended DB question as well as engage in dialogue by responding to posts created by others
throughout the week. At the end of each unit, DB participation will be assessed based on both
level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the
DB question and contribute to the weekly dialogue by responding to at least two other posts from
students. The first contribution must be posted before midnight (Central Time) on Wednesday of
each week. Two additional responses are required after Wednesday of each week. Students are
highly encouraged to engage on the Discussion Board early and often.
The purpose of the Discussion Board is to allow students to learn through sharing ideas and
experiences as they relate to course content and the DB question. Because it is not possible to
engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted
after the end of each unit.
For assistance with your assignment, please use your text, Web resources, and all course
materials.
Peer Review
Post an executive summary of your Comprehensive Project in the body of a post in this
discussion (please do not use attachments). An Executive Summary is a one-page document that
outlines the purpose, process, findings, discussion, and findings of a report submitted to
management. CEOs often read and assess an Executive Summary before deciding to read the
entire report, so this must be high quality narrative that demonstrates the significance of the work
undertaken, the objectivity of research and analysis underpinning the report, and the credibility
of the resulting conclusions.
Please review the Executive Summaries of other students, providing an objective assessment and
constructive feedback that will help strengthen the effectiveness of their efforts and the quality of
the finished report.
In your own words, please post a response to the Discussion Board and comment on other
postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course
materials.
Grading Rubric:
Grading Criteria

Percentage

Post explains issues, elaborates on all parts
of the topic, and contributes to group
understanding of topic
Multiple substantive responses reflecting
participation are evenly spread throughout
the discussion period - 2 or more per week sharing opinions, observations, and
experiences, asking questions and making
suggestions
Comments are appropriately addressed,
well written, timely, relevant and coherent
displaying accurate spelling, grammar, and
punctuation

40%
40%

20%

Below is an example of the Executive Summary from my other classmate: My initial response to
my Instructor was “ I want to have a Strategic Marketing Plan about arts and crafts from the
Philippines” but I can change it if you have a better idea now. Then, we have to stick on it
because I want you to do this until this is over. Thanks.

A Managerial Approach to Marketing

Unit 4 Discussion Board
July 23, 2015

Executive Summary
Analysis Made Easy

Analysis Made Easy is a new company founded in 2015, which will introduce my clients to the
purpose and understanding of business budgets. Analysis Made Easy is a sole proprietorship
owned and operated by Christy Lambert.

Analysis mad Easy will provide a variety of budgeting services and products which includes:
training individuals on creating Excel worksheets for simple budgets, accounting software with
built-in budgeting programs, and the building of specialized budget programs.

Analysis Made Easy will target individuals and small to medium sized companies within a
twenty-five mile radius of the base of operations. Analysis Made Easy will seek to build
contracts with medium sized companies to promote future growth.

There contracts will be serviced with the assistance of software programmers to help built
specialized budgeting programs to meet the need of these clients. Within the twenty-five mile
radius, there is a representation of approximately thirty or more other accounting firms. These
firms range from partnership on up and their education levels range from Associate and Bachelor
degrees to Certified Public Accountants.

With this growing demand for this type of business, my goal is with and initial capital investment
of $100,000 to set up a home base of operations, $25,000 for promoting the introduction of my
business and $10,000 for business support. For the first two years of business, my goal is to
breakeven, there after my goal is to continually gain a 10% of profit each year.

The forms of communications that will be used are personal flyers of introductions.
Introductions will be mailed and handed out as well as using social media to introduce my new
service. Pricing will set up on a per hour basis starting at $100.00 per hour for basic budgeting
for individuals, $200.00 per hour for supplied budgeting software programs for small to medium
sized businesses, and $300.00 per hour for specialized budgeting programs for medium sized
businesses. Distribution of service and customer service will be my continued follow up service
for my established clients so word-of-mouth will help promote and grow my business.