Milestone_One___MKT_315___Caribou_Coffee.docx Milestone One: Caribou Coffee Southern New

Milestone_One___MKT_315___Caribou_Coffee.docx  Milestone One: Caribou Coffee  Southern New Hampshire University “ MKT 315  Milestone One: Caribou Coffee  For the module one Discussion I searched coffee, and after going to the fifth results Page I had a found the perfect company. The company I selected was Caribou Coffee. Although I did not know a great deal about the company, I knew they were a recognized coffee business That should not have been on the fifth page. Caribou Coffee is the second largest coffee company trailing behind Starbucks. Caribou Coffee™s Mission statement is œAn experience that makes the day better (Business Wire, 2010). In addition to their mission statement, their website motto is œlife is short, stay awake for it (Caribou Coffee, 2020). Caribou Coffee is similar to Starbucks such as both offering a large variety of blended coffee™s as well as even pastry items. They also take to ensuring their employees are trained properly to fulfill their mission statement through many pillars Found on the company™s website.   With their mission statement and values, it leads into some strong internal factors, such as their strengths. With their great training and rapport, they have created great customer service as well as even offering benefits above and beyond for its employees leaving employees satisfied. Caribou also mentions that their coffee is made in small batches to ensure the greatest quality (Creating Impact, 2017). However, unlike their greatest competitor, Starbucks, they lack expansion. Starbucks