Milestone Two Trends and Ethics Milestone Two: Trends and Ethics Southern New Hampshir

Milestone Two Trends and Ethics    Milestone Two: Trends and Ethics  Southern New Hampshire University    Trends: Business Environment  Current internal factors related to Ideal Roots new product Cannaspritz are company leadership, technology, and strategic risk. Ideal Roots was founded by two lawyers, a security officer, a human resource specialist, and a horticulturist. Each individual has extensive experience in their respective fields, providing a vast wealth of knowledge. Their combined leadership to the company will ultimately lead to the success of Cannaspritz. The senior management team strives to create a positive business environment for the employees of Ideal Roots which aids the strong corporate culture within the organization. Senior management chooses to utilize the best, most up to date technology in the cannabis industry. The utilization of new technology allows for business operations to flow seamlessly and ensures reliability of the process. Lastly, Ideal Roots takes strategic risks in order to meet the goals in their business plan. An example of the strategic risk is in their marketing plan which highlights promotional initiatives to create awareness of Cannaspritz. (Weiss, 2014)  Current external factors related to Ideal Roots new product Cannaspritz are laws and regulations, taxes, and culture shifts. Laws and regulations in the cannabis industry are complex and plentiful. With cannabis being illegal at the federal level, this also adds a layer of complexity to business operations. Co