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China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?
Guided Response:
Describe the products (goods and services) that interest these youth markets.
Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
What opportunity for U.S. companies might you foresee? Support your reasoning.
This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic, and depth.
Your paper must be two to three pages in length (not including a cover page and reference page), and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your text and at least two additional scholarly sources.
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[Solved] China & India Trends towards Western Consumption
China & India Trends towards Western Consumption
William Jones
BUS: 330 Principles of Marketing
Instructor: Cynthia Goussak
Date: December 9, 2014
Describe the products (goods and services) that interest these youth markets.
The biggest impact that has created some form of interest in the youth markets of China and India is can clearly be seen through the evolution of technology as a whole. In the India culture, for many years technology has put them in a distant arm reach of cutting edge trends that placed other countries such as China and the United States. Today, India have figured how to access technology and take advantage of market share.
As a born and raised American, the effects of globalization is a process of staying relevant in the latest trend. The technological advancement of consumer products have been emphasized in the American society for decades. An article states that “Globalization came up with new concept of identity formation. Indians being conscious about their identity can easily filter the effects of globalization but when too much elements are borrowed from alien culture, it becomes threat for local culture to sustain” (Qadir,...
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