2 replys needed)
1) The marketing concept to me is made up of meeting both consumer needs and being able to grow the company while meeting those needs. The four P’s represent a subheading under marketing in which a consumer will research to figure out if they want to buy the product or not. For instance the product has to be something that the consumer wants or needs in order for them to buy in, such as someone already having a house phone, there would be no point in that person buying another house phone. However, if someone had an outdated cell phone, the person my want to buy an updated cell phone to replace the outdated one. The second “P” price is a major decision when it comes to people buying a product. Some people go for the less expensive that will do the same job as others go for the most expensive as they think that it will do the best job out of all the products that are like it. “The third “P” promotion is the communication between both the buyer and seller. The last “P” is place where can a consumer go to get the product.” Kerin et al. (2020) As far as right now with the Covid-19 pandemic you can see that toilet paper, meat, hand sanitizers and other essential needs, would not even need to be marketing and most consumers would pay any price to obtain those products right now. However, before the unfortunate crisis you could get any of those products at pretty much any place you go to shop at.
Marketing versus sales to me would be that the marketing part would be to interest consumers to want to buy the product you are selling. Where selling to me would actually happen when the consumer is at the place that the marketing is trying to promote to the consumer. They depend on each other by having to market to bring consumers in to what to buy the goods that are being sold.
Marketing plays a major role in church operations, if a church is not marketing they cannot grow. Church marketing can actually be one of the easiest things to market, because people watch to see how you respond to certain situations, and wonder why you didn’t act ugly towards that person. Church marketing begins with the church members and how they live their life. For example, if a church member that claims they are Christian is responding to someone by cussing them out, than more than likely the one that is not a Christian is not going to want to flock to the same church as them.
Generational cohorts would the difference between generations and how they perceive and receive information. For example my parents would have to make a phone call when they were my age to get into contact with others. Now with my generation we can send text, instant messages, or even skype and see who we are talking to. We also have so many different social media platforms to where we can stay in touch we family and friends more easily than they did.
If I were to open an ice cream truck business for the baby boomers and the beginning of Generation X, I would go knocking on doors having long talks with them and passing out business cards and flyers with my name and phone number on it. If I were to open an ice cream truck business for the later part of Generation X and beyond up to Generation Z, I would first start out with a website. After the website I would transform to advertising through social media and you tube. I would socialize with the latter group through text messages, instant messages and emails.
The scripture in Hebrews 13:8 “Jesus is the same today, yesterday and forever” relates to all demographics because it is true. No matter what we do in our lives, Jesus never changes he will always forgive us if we repent. He will also always accept us if we want to live a Christian lifestyle.
Resources:
Kerin, R. A., & Hartley, S. W. (2020). Marketing: the core. New York, NY: McGraw-Hill Education.
King James Bible, Hebrews 13:8
2) 1.Marketing Concept and the 4 P’s:
Explain both concepts, detail why both are important to a marketing plan.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It stresses the need to deliver genuine value in the offerings of goods, services, and ideas marketed to customers. Marketing should create value for its partners and for society. Marketing seeks to discover the needs and wants of prospective customers and to satisfy them. (Kerin, p.6) The marketing plan should address the needs and wants for the customers. The marketing plan should also create value and sometimes create a since of urgency.
The 4 P’s are considered controllable factors of marketing. (Kerin, p.11) They are:
Product- A good, service, or idea to satisfy the consumer’s needs.
Price- What is exchanged for the product.
Promotion- A means of communication between the seller and buyer.
Place- A means of getting the product to the consumer.
A marketing plan should address the 4 P’s. If one of the P’s is missing, the customer may not understand and fail to buy. If the place is not mentioned in the marketing, the customer will not know where to buy. You can have a great marketing piece developed, but if know one sees it, promotion, then the customer doesn’t know about the product or service offered.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have valve for customers, clients, partners, and society at large. (Kerin, p.6)
Sales is the transfer of a product or service from the seller to the buyer.
The goal of marketing is to make sales. Successful marking will generate good to great sales of a product or service. No marketing would not generate sales, while a great marking plan could produce over the top sales.
Jesus was a great marketer and promoter for the Gospel. The miracles he performed drew attention from all over. People were talking and spreading the word about Jesus and the miracles. He was so successful that the priests were so worried that he was upsetting the way things were done, they had false charges brought against him. He was so great at marketing that we are still talking about him. If a church doesn’t do any marketing; people may not know they exist or may not be able to grow with new membership. If the church starts a new ministry, they will need to promote and market it. The church may need to market it to their members so they can gain financial support to start the new ministry.
Generational cohorts refer to the different generation of people. Baby boomers is the generation born between 1946 and 1964. They will all be 65 or older by 2030. Generation X comes next, which were born between 1965 and 1976. These consumers are self-reliant, supportive of racial and ethnic diversity, and better educated than any previous generation. They don’t go overboard with spending and live a cautious and traditional lifestyle. They spend more time on the Internet and are the largest segment of business travelers. (Kerin, p.76)
Generation Y were born between 1977 and 1994. They exert influence on music, sports, computers, video games, and all forms of communication and networking. They are interested in distinctive, memorable, and personal experiences and are very adept to managing their lives to create a work-life balance. They are strong-willed, passionate about the environment, and optimistic. They are attracted to purposeful work where they have control. (Kerin, p.76)
Generation Z is the generation born between 1995 and 2010. They embrace diversity and inclusivity to include race, ethnicity, the LGBT community, different body types, and those with physical challenges. They lead healthy, active lifestyles, prefer a “natural” look, discover and learn online, and expect a seamless use of digital and physical aspects of the marketplace. (Kerin, p.76)
If I were creating marketing for a new ice cream store, I would try to encompass messages that appealed to all the generation types. For the baby boomers I would offer a senior discount. For Generation X I would offer buy one’s or a money back guaranty. My online advertising would be targeting that generation since they spend more time on the internet.
With Generation Y I would offer a referral program with discounts. I would also try to create a store that provides a memorable experience for them. I would promote a recycling or environmental program. Either by what we do with our resources or community programs we support.
To appeal to Generation Z, I would try to hire a diverse staff to include race and physical challenges. I would probably include frozen yoghurt or other healthier options for those customers.
As the scripture relates to all demographic groups, I believe that Jesus appears the same to the current demographic group and he did to the last demographic group. Jesus will appear the same way to future groups. The way each group sees Jesus, or how he chooses to reveal himself to these different groups, will never change. This is because, Jesus hasn’t changed his ministry or how he ministers. The message has never and will never change.
