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The text defines “marketing concept” and the “4 P’s.”
In your own words, explain both of these concepts, detail why both are important to a marketing plan.
Define “marketing” and “sales” and explain how they are different from one another, and how they depend upon one another for successful marketing.
Does “marketing” have a function in church operations? Explain and support your answer.
Generational trends lead to distinctly different attitudes, values and behavioral patterns that must be considered when developing a marketing plan.
Describe in detail the “generational cohorts” according to the text, and explain the different values and motivational factors between them.
When opening a new ice cream store in your hometown, how would your advertising messages differ from one generation to the next? Describe in detail how you would create appeal to each of the groups.
Explain how the Scripture “Jesus Christ is the same yesterday and today and forever.” (Heb. 13:8) relates to all demographic groups.
Marketing and 4P’s Concept
1. In your own words define and explain “marketing concept” and the “4P’s.” Provide an example of a company that uses one or both approaches.
Market concept is used to explain how companies try to analyze the needs and concerns of the customers that help them to make the right decisions on how to satisfy the needs better for the customers over other companies. The 4P’s of marketing stand for Price, Product, Promotion, and Place. Price is the value that is place on a product. Product is the items that are being sold. Promotion it is the activities that take place to make a product or the service that is used or traded. Place is how they try to get the consumer to want their product and want to have what the company is offering.
2. Define “marketing” and “sales” and explain how they are different from one another. How are they dependen...
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