Firm/Product Selection: Introduce the company and the product or service for which you wish to propose to engage in an international activity.
Proposed Company: https://www.shinola.com (Made in Detroit USA)
- Brief about the history of the company through to current situation.
- What needs does this product/service satisfy? (e.g., Harley Davidson motorcycle is often not a means of transportation, but satisfies a buyer’s desire for freedom/power/ escape from mundane rule-bound life)
- How does the firm provide this product/service and satisfy needs? (e.g., Harley Davidson builds this American icon with often retro-style and powerful engine product, effective branding)
Minimum 2 pages word report (12pt).
