Develop a Marketing Plan for a Local Business

From Business, Marketing
Due on 27 Sep, 2019 04:56:00
Asked On 05 Sep, 2019 09:00:39
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Demurray44
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Develop a Marketing Plan for a Local Business

1. Pick a local business or your own if current and gather your research to develop a Marketing Plan. Use the outline from chapter 2, exhibit 2.5. Try to interview the owner or a manager if you can. Try to solve a problem or answer a marketing question for the business. Use observation or questionnaire to make suggestions as to how the business should develop a Marketing Plan. Write the Marketing Plan for the business. You can pick any type of business, product or service.

2. Write a Marketing Plan for the business.

3. Refer to Chapter Two, "Strategic Planning for Competitive Advantage". Exhibit 2.5, Elements of a Marketing Plan.

4. Develop your plan as you read the chapters and doing each step in your plan after reading it and completing your plan at Lesson15. Your plan should address each of these elements including writing a Mission Statement for the business. Conducting a SWOT analysis. You need three Objectives for the business. Develop a Target Market based on your research and develop all elements of the Marketing Mix addressing all four P's. Use any other industry research you can find to help you develop and support your plans findings. End your plan adding your Implementation steps, the Evaluations you will use, and the Controls for the business.

5. Your paper should be a minimum of 3 pages and no more than 10.

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Submitted On 25 Feb, 2023 01:56:36

Answer posted by

ShaheenMalik
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Introduction: The business I have chosen to develop a marketing plan for is a local bakery called "Sweet Treats Bakery". It is a family-owned bakery that specializes in homemade cakes, pastries, and cookies. The bakery has been operating for the past five years and has built a loyal customer base in the local community. The main goal of this marketing plan is to help Sweet Treats Bakery increase its customer base and revenue by developing a targeted marketing strategy. Mission Statement: Our mission is to provide our customers with the highest quality baked goods made from fresh and natural ingredients. We strive to exceed customer expectations by delivering exceptional service and a delightful experience every time they visit our bakery. SWOT Analysis: Strengths: High-quality baked goods made from fresh and natural ingredients Loyal customer base in the local community Friendly and welcoming atmosphere Unique and creative cake designs Weaknesses: Limited variety of baked goods offered Limited online presence Lack of advertising and promotion Limited delivery options Opportunities: Expand ...

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Develop a Marketing Plan for a Local Business

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