ADVERTISING AND COMMUNICATION

From Business, Marketing
Due on 15 Sep, 2018 04:48:00
Asked On 10 Sep, 2018 01:50:11
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Jay
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ADVERTISING AND COMMUNICATION MESSAGES

a - Name an advertising campaign you believe was successful. What made this campaign successful? What was the target market? What was the conscious message? What was the subconscious message? Based on your knowledge of Consumer Motivators, why do you think it worked?

b- Name an unsuccessful advertising campaign. What made this campaign unsuccessful? What was the target market? What was the conscious message? What was the subconscious message? Based on your knowledge of Consumer Motivators, why do you think it did NOT work?

Please, provide at least two research sources in your reply to this message. Also, please, address each topic as separate titled paragraphs. Thanks.

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[Solved] advertising campaign

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Submitted On 11 Sep, 2018 02:06:14

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Ibabellah
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Successful advertising campaign Advertising campaigns have been one of the most successful activities across many groups all over the world. It has always been successful depending on how it is being implemented for a particular purpose. One of the most successful campaigns that I have ever had is the campaign against gender discrimination. It was a campaign that was geared towards achieving a lot positive outcomes within the society since its main intention was to teach most of the community members on how best they can view both genders to be equal without discriminating them at any given point (Ashley, 2015). There are various factors that were able to make ...

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Advertising Tools in IMC Plans

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Measuring advertising effectiveness

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