Grandma has the cash and Grandpa is pretty active himself. Parents want the kids to get to know their grandparents and the kids want to spend time with people that have money and very few rules!
So on a theme like Universal Studios, but not as big or grand, think about what such an attraction should have/do/be and write your paper.
1) What kind of activities should there be for young and old?
2) What special considerations should be established for menu planning and restaurant themes?
3) What special considerations should we have for the hotel accommodations?
4) What are several “problems” that could be major customer service issues?
Write a one-sentence overview of what product/service you will present.
Give me 2 or 3 product/service details…what are the features and what are the benefits?
Describe briefly the target market in terms of demographics/geographics/psychographics…
What do you estimate the cost of production will be (you can make this up as long as it is somewhat realistic)…and what is your estimated selling price?
Where are you going to make it and where are you going to sell it?
Will you use print media (magazine, newspaper) and/or broadcast media (radio/TV)?
By the way, if you plan to use magazine, radio, or tv, do a little research and consult their “rate card” to see what it actually costs!!!!
On the back, describe one ad you might use to promote your product/service.
