Two Page Essay on Company Marketing Mix

Name Instructor Course Date Company: Johnson & Johnson (NYSE: JNJ) Marketing challenge and importance: The Success of Glacia Launch From the case analysis, it is evident that the launch of Glacia was not as successful as the company might have intended it. As it was, the brand would still receive competition from the two primary brands namely Evian and Ozarka and, therefore, it would require a more strategic approach to make it more successful. The pricing would have to consider these strategies further and come up with a more suitable way that Glacia would compete favorably with the two brands, and eventually emerge at the top. The demand for Glacia is likely to have come from the consumers that preferred imported water, like Evian, but who would have wished to purchase imported water at a reduced price than that offered by Evian. Another possible source of demand for Glacia would have been consumers that preferred imported water but from Canada instead of France. This is evidenced by the research conducted by the company, which showed that consumers preferred water from Canada than from France and, hence, these would form the company's users for Glacia. If well implemented, Glacia can be highly productive to the H.E. B’s brand category of products. This is because the...

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John Johnson (J&J) Company Marketing Mix. Introduction. Marketing mix an integration of tools an organization applies to satisfy its potential customers as well as meeting its obje...

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