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HOW TO MEASURE THE EFFECTIVENESS OF MARKETING CAMPAIGNS
Starbucks Company introduced new marketing communication tools like; furniture renovation, delivery services and gourmet food item offers. Several methods can be used to evaluate effectiveness of these new marketing campaigns plans.
Unique visitors. This can be checked by going through the visitor’s book and also by tracking the number of individuals visiting the company’s website. If the number of visitors increases, it will be an indicator that ...
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