Week four discussion starter

From Business, General Business
Due on 17 Feb, 2017 12:00:00
Asked On 14 Feb, 2017 03:44:32
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Jay
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post a reply (200 to 300 words) to the following questions:

What is the importance of conducting a post-evaluation of an integrated marketing communication (IMC) campaign? When should a post-evaluation of an IMC campaign be conducted to be most effective? How might a business apply what it has learned from the evaluation? How might this information be incorporated into future campaigns?
What trends do you see in the development of IMC campaigns? Provide an example. How might new technologies affect this process? Why?

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[Solved] integrated marketing communication (IMC) campaign

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Submitted On 15 Feb, 2017 02:58:43

Answer posted by

YERFDOG
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Integrated marketing communications plays a crucial role of linking together all forms of communication and messages. In other words, it means merging all the promotion tools and synchronize them. Post evaluation of IMC campaign aids to predict if the benefits and methods of IMC are understood by the management, if there was clarity in communication strategy, if promotion tools were properly combined at different management level, if there was careful and effective implementation of the planned budget and if there was proper maintenance of good marketing information system. The post evaluation process keep on varying with time, therefore it ...

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