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Research the digital communications tools used by the company you chose ( Red Bull )
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes in which you:
Provide an overview of the company.
Discuss its use of digital communications to address target markets and provide an example by embedding a url link into the Microsoft® PowerPoint® slide.
Evaluate the effectiveness of the chosen tool in reaching its intended target market.
Discuss two marketing communications, regulations, and standards with which the company must comply in order to use the digital communications you have presented.
Format your presentation consistent with APA guidelines.
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RED BULL AUTOMOBILE LIMITED COMPANY
Company information and details
Business Name: Bego motors limited company.
Business Address. 505 North Figueroa Street, CA 90012, USA
Phone: +14150532671
Fax: 111-343-9800
Annual sales: $ 350 Million.
Total number of employees: 600
Number of employees at the head office: 20
Primary Line of Business: Automobiles and spare parts.
Management Directory.
1. George Kerry-President & Chief Executive Officer.
2. Janet Clinton-Vice president of product development
3. Godfrey Ouma-Vice president of sales
4. Beck Richards-Human resource executive
5. Thomas otungo-plant manager.
Company overview.
Red Bull automobile limited company is considered as the leading supplier of automobiles in America and other international countries with 8 offices across the globe. We sell automobiles like vehicles, motor cycles and spare parts.
Purpose
To be a leading automobile sales in America and international countries.
Vision.
To produce quality goods and services and meet our esteemed customers’ satisfaction.
Mission statement
To build along with our customers and clients and provide exceptional customer services pursuing.
Core value
Satisfaction of our customers is our main concern.
Goal
Extend our services to other countries globally.
Scope of work
Red Bull Automobiles Company supplies vehicles, motorcycles and spare parts. The company also has a team of mechanics who assist customers in servicing their products bought from us.
Digital Marketing Communications.
The trend in technology has led to the need to replace traditional communication mix with digital marketing communications. The traditional marketing used various methods like; public relations, advertising, sponsorship, personal selling, direct marketing and sales promotion.
Digital marketing communications has led to the shift from off-line world to on-line world in order to address marketing challenges. New and innovative online tools used include;
Social media marketing. This refers to the use of social networks including face book, tweeter, Lin...
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