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Do marketers and companies sometimes create product shortages to drive up demand? What benefit is it to artificially create a shortage? Think about the Cabbage Patch dolls and the Tickle Me Elmo and electronic products like the Xbox, that were in short supply during the holiday shopping season.
What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What changes in consumer behavior are currently being affected?
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Advertising
No I don’t believe that Companies and marketers create artificial shortage to drive demand. This because the demand of a product is determined by the factor s influencing the demand of which artificial shortages is not part of the factors. However, it influences the supply and not necessarily the demand. However, in a monopoly firms, companies m...
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