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Starbucks Corporation is an American coffee shop founded in Washington in 1971. It now has around 24,000 stores worldwide (Sacks. D, 2014). It is known for producing the best whole-bean coffee for example espresso, frappuccino and caffe latte (Florence. F, 1992). It has had various ways of marketing its products and encouraging customer loyalty through programs like Starbucks Card, free Wi-Fi a...
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