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1. How are market segmentation, targeting, and positioning interrelated? Illustrate how these three concepts can be used to develop a marketing strategy for a product of your choice.
2. Why is subcultural analysis especially significant in a country such as the United States? Provide A real-world example of a marketer using an understanding of a subculture to market effectively.
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1. How are market segmentation, targeting, and positioning interrelated? Illustrate how these three concepts can be used to develop a marketing strategy for a product of your choice.
Answer
Market segmentationconsists of subdividing the market into homogeneous clusters, and it is the first step in a three-phase market strategy. After segmenting the market, the marketer must select one or more segments to target (targeting) with a...
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