THE COMPANY IS BEST BUY FOR BUSINESS (BBFB) NOT THE RETAIL STORE
3. Define your Target Markets (1 page)
i. Geography, demographics, size and industry
4. Initial Marketing Assessment (1 page)
i. Review your company's current marketing materials and activities
ii. Review your company's current B2B marketing channels
iii. Review your company's strengths and weaknesses vs. your competitors
5. Define Current Business Problems (1 to 2 pages)
i. What are the short, medium and long-term issues?
ii. Determine your company's problems from a customer centric perspective iii. Which problem or problems are most critical to be addressed and why?
6. Outline Proposed Solutions / Re-Branding (1 to 2 pages)
i. What are your short, medium and long-term solutions?
ii. Formulate these solutions from a customer centric perspective
