BUSI 311 quiz 4 complete solutions correct answers key

Liberty University BUSI 311 quiz 4 complete solutions correct answers key

4 different versions.

Question 1 External influences include consumers' motivation, attitudes, perceptions, learning, memory and retrieval, personality, values, emotions, and behavioral intentions.

Question 2 Advertising, public relations, and campaigns are best described as the promotion component of the marketing mix.

Question 3 The practice of selecting target markets, and creating, communicating, and delivering value to selected customers in a manner that is both sustainable and differentiated from the competition is called______.

Question 4 The study of _______seeks to understand how every day people select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs.

Question 5 Judy set up a health savings account (HSA) at her financial institution and contributed consistently for future medical expenses after retirement. Upon eligibility, she had to travel many miles across the country to see a specific dermatologist, but it was worth it to her because she believed the treatment would make her feel healthier. The difference between the benefits Judy perceived and the costs to receive the benefits explain her_______.

Question 6 The controllable variables of the organization are referred to as the______.

Question 7 The marketing plan is derived from the ___________.

Question 8 Highly successful organizations know that if they focus on creating long­term customer relationships they will generally achieve _________.

Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications around what?

Question 10 Marketing is a management orientation centered on customer satisfaction and an organizational function that is integrally related to the entire organization's mission, objectives, and resources.

Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that will alter or create behaviors that have a positive effect on the targeted individuals or society as a whole. Jill is implementing_______.

Question 12 A health care service is best described as the product component of the marketing mix.

Question 13 Marketing is the process of promoting, advertising and personal selling to enable lifetime stakeholder relationships in a complex marketplace.

Question 14 According to our text, addressing the dark side of marketing is primarily a government responsibility.

Question 15 Computer systems were not used initially by clinicians because early systems:

Question 16 Marketing is the process of _____________.

Question 17 Which of the following is not an accurate statement?

Question 18 Which level of the EMRAM represents an organization's ability to electronically exchange data with other organizations?

Question 19 According to the text, a production oriented healthcare organization focuses on ___.

Question 20 What methods are defined by the HITECH portion or ARRA to increase adoption of EMRs in hospital and physician settings?

Question 21 Which of the following strategic marketing elements is closest to tactical implementation?

Question 22 Reports by what organization brought to the American public the issues and/or opportunities in safer care through the use of computers?

Question 23 Software applications in healthcare have traditionally been used to manage ________.

Question 24 Which are potential benefits in having clinical data automated and able to exchange with other care settings?

Question 25 Noche is a healthcare marketer who needs to determine if a specific market is identifiable, divisible, accessible, and has enough potential to justify the allocation of organizational resources. What is the next step in the marketing segmentation process?

Question 26 Which of the following is Protected Health Information?

Question 27 Derived demand is the term given to indicate that the demand for goods, services, and ideas in organizations is derived from consumer wants and needs. Which of the following example(s) represent derived demand?

Question 28 Business­to­business (B2B) healthcare marketing concentrates on organizational buyers. Which of the following examples does not represent a B2B application?

Question 29 What trend in technology had the most influence on new and creative ways to enhance patient care in 2009 and the years immediately subsequent?

Question 30 Strategic healthcare marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets.