Unit_III_Journal.doc Unit III Journal MBA 5501 Columbia Southern University Unit II
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Unit_III_Journal.doc Unit III Journal MBA 5501 Columbia Southern University Unit III Journal Disney has been successful due to continuous innovation and adaptation to the current needs. It is phenomenal that a company launched in 1923 continues to be a central part of family entertainment for almost one century. Notably, the needs of the people have changed, and the technological platforms have evolved. In effect, Disney has ensured access to entertainment films through the latest digital products. Moreover, the success of Disney can also be based on the fidelity to the original mission of the founders. This company was built on trust and fun, and the current leadership has helped maintain this heritage while ensuring innovation. Overall, the ability to remain relevant for many decades has contributed heavily to the growth of Disney. Disney has performed well in connecting with its customers through quality entertainment, trust, and fun moments. It has continued to provide customers with multiple entertainment options. This company creates entertainment films that fit the entire family, including children and adults. It operates several business segments, including parks, studio entertainment, interactive Disney channel, and consumer products. These units provide many opportunities to connect with consumers and establish loyalty. Notably, Disney™s accomplishments are primarily due to the ability to respond to people™s entertainment needs. Disney™s brand is highly valued due to the relev
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- Termpaper
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