Netflix Globalization and Research Information WK4 DAT565 MJW.doc DAT/565 Netflix Glob

Netflix Globalization and Research Information WK4 DAT565 MJW.doc    DAT/565  Netflix Globalization and Research  DAT/565  Netflix Globalization and Research  Netflix started out in the U.S. in 1997 as a DVD only company that their consumers could watch any movies listed on their website. From 1997 to 2006 Netflix used algorithms that helped the company understand their consumers™ viewing habits. With that information the company can see what types of shows or movies consumers like to watch, when they like to watch, what device they are using to watch the movies on and how often they were watching with the algorithm form Cinematch (How Netflix Became a $100 Billion Company in 20  Years, n.d.). Therefore, the data that is being gathered  from Cinematch is being analyzed to help assist with their subscribed consumers™ viewing patterns. In addition, to using the algorithm the company used a three-stage expansion process into new markets, which helped the company get rooted in those markets(Brennan, 2018). This led to the company moving into markets that were adjacent geographically, culturally, and regulatory close to the company™s country of origin like Canada(Arias, 2020).  Big Data and Analytics  Investing in big data has increased over the years due to technology advancement. Individuals can watch anything form the palm of their hand with the help of a small device and wireless internet. Therefore, Netflix investing in big data is a huge opportunity for the company to be successful and there are reasons why the company elected to do so.