Wk_2___Innovation_and_Competitive_Advantage.docx Innovation and Competitive Advantage:

Wk_2___Innovation_and_Competitive_Advantage.docx    Innovation and Competitive Advantage: Changing Environments  MGT/411  Innovation and Competitive Advantage: Changing Environments  What started in 1963 as a 1200 subscriber cable company in Tupelo, MS, came a nationwide leader in the cable industry. This company is none other then Comcast. Comcast is not only a global media and a technology company, but they are experts at innovation and competitive strategies. Comcast has two primary businesses, Comcast Cable and NBCUniversal, where Comcast cable is one of this nation™s largest phone, video and high-speed internet providers to not only residential customers but also to many businesses. Now as for NBCUniversal, they operate news, entertainment, sports cable networks, Universal Pictures and Universal Parks and Resorts. Together we will examine the innovative and competitive strategies the Comcast implore to remain an industry leader.   Organizational Philosophy  Comcast believe that their products and services that they offer should be accessible and available for all people to enjoy. Comcast relentlessly pursue new ways to make their services obtainable to all of their customers. At Comcast, they are innovative, inclusive and strive to be better for all. Comcast helps to shape the world that utilizes technology and media to improve lives and inspire others to reach their full potential. They are able to bring the power of the internet to people across the country regardless of income and background. Comcast employs over 15