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IFSM 300 Final Exam. Virginia Bikes Case Study. Latest 2021
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IFSM 300 Final Exam. Virginia Bikes Case Study. Latest 2021
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IFSM 300 Final Exam. Virginia Bikes Case Study. Latest 2021.In 1985 Bill Thomas took $6,000 of his savings, borrowed another $4,000 from his best friend, and
opened a bike rental business in Vienna, VA. The rental shop is adjacent to the Washington & Old
Dominion Trail (W&OD) that goes from Purcellville to Old Town Alexandria (45 miles), connects to
the Mt Vernon Trail (18 miles) and ends at George Washington’s Mt Vernon Estate. Bill, bought 10
bikes for his first store. The location has parking, and is near the historic Vienna Inn and a number of
food and drink establishments. He has since opened stores in Old Town Alexandria and Reston, VA,
where he sells, rents and repairs bicycles.
The Vienna store is now Bill’s anchor store, and at 5,000 square feet, it is three to five times larger
than his other stores. Bill estimates he sells ar...
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