Choose the two segments of the general environment

Choose the two segments of the general environment that would rank highest in their influence for Starbucks Corporation.
Assess how these segments affect Starbucks and the industry in which it operates.
Considering the five forces of competition, choose the two that you estimate are the most significant for Starbucks.
Evaluate how well the company has addressed these two forces in the recent past.
With the same two forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Assess the external threats affecting Starbucks and the opportunities available to Starbucks.
Give your opinions on how Starbucks should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on Starbucks’ greatest strengths and most significant weaknesses.
Choose the strategy or tactic that Starbucks should select to take maximum advantage of its strengths, and the strategy or tactic that it should select to fix its most significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.