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BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur
- From Biology, Biochemistry
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1. Tammy Monahan is considering the purchase of a home entertainment center. The product attributes and weights she plans to consider are:
portability .1
sound projection .6
warranty .3
Tammy rated the brands as follows:
portability
sound projection
warranty
Brand A
6
8
7
Brand B
9
6
8
Brand C
5
9
6
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