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BUSI 690 Coca-Cola Business Case 2 / BUSI 690 Coca Cola Business Case 2
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BUSI690 Coca-Cola Business Case 2
BUSI 690 Coca-Cola Business Case 2
BUSI 690 Coca Cola Business Case 2
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[Solved] BUSI 690 Coca-Cola Business Case 2 / BUSI 690 Coca Cola Business Case 2
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Coca-Cola Business Case
October, 2019
BUSI-690
Liberty University
1 Executive Summary
Coca-Cola, founded in 1886, reported a net income of income of over 7 billion dollars in 2014. It’s namesake and primary brand, Coca-Cola, was first patented for use as a medication, later Asa Griggs Candler bought out the company and used marketing techniques which led Coca-Cola to become a leader in the beverage industry (GetNetWorth).Their closest competition is Nestle, PEPSICO, Inc. and Dr. Pepper Snapple Group, Inc. Coca-Cola offers over...
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