Strategic Audit of Tesla Motors, Inc

    I.        Using the guides and resource suggestions listed in Chapter 12, perform a strategic audit of Tesla Motors, Inc.  A good starting point is the company’s investor relations website at: http://ir.teslamotors.com/

    II.        The audit should include the following: 2017

3.     External Environment (include EFAS)

1.     General Environment

1.     Demographic  Segment

2.     Sociocultural Segment

3.     Political/Legal Segment

4.     Economic Segment

5.     Technological Segment

6.     Global Segment

2.     Industry Environment

1.     Five Forces

1.     Threat of New Entrants

1.     Economies of Scale

2.     Product Differentiation

3.     Capital Requirements

4.     Switching Costs

5.     Access to Distribution Channels

6.     Government Policy

2.     Bargaining Power of Suppliers

3.     Bargaining Power of Buyers

4.     Threat of Substitutes

Rivalry Among Existing Firms

Is Gen 3 logical next step or a bridge too far? And was Tesla here to stay and become first US firm since WWII to successfully enter car industry with mass produced car?