BUS 401 w5 - Assignment
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Wrigley (William) Jr. Co.
“In 1891, William Wrigley Jr. came to Chicago with $32 in his pocket and a check from his uncle for $5,000 to start a new business” (Wrigley.com). Wrigley (William) Jr. Co. was incorporated in 1927 in the chewing gum industry and as of 2007 there was 16,400 employees and over 40,000 shareholders. “William Wrigley Jr. is engaged as a manufacturer and marketer of chewing gum and other confectionery products, both in the U.S. and abroad. Co. markets chewing gum and other confectionery products primarily through distributors, wholesalers, corporate chains and cooperative buying groups. As of Dec 31 2007, Co.'s brands were sold in more than 180 countries and territories” (Mergent Online). Wrigley has such a large range of products other than chewing gum and when you first think of it, you would not automatically think of all of the others besides the gum.
[Solved] BUS 401 w5 - Assignment
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- Submitted On 16 May, 2017 04:12:02
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