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BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur

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Brand A: (.16) + (.68) + (.3  7) = 7.5

Brand B: (.19) + (.6  6) + (.3  8) = 6.9

Brand C: (.15) + (.6  9) + (.3  6) = 7.7

Tammy might consider other aspects of procuring her home entertainment system. Such as:

-          what the consumer reviews say about the brand she’s about to purchase

-          price

-          whether she can pick it up herself or incur shipping charges

-          service contract

-          compatibility with forthcoming components

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[Solved] BUSN380 Week 5 TCO 4 Problem Set 5 - Consumer Buying Decisions, Cost of Credit vs. Cash Price, Futur

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  • Submitted On 19 Oct, 2016 06:00:20
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Brand A: (.1 6) + (.6 8) + (.3 7) = 7.5 Brand B: (.1 9) + (.6 6) + (.3 8) = 6.9 Brand C: (.1 5) + (....
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