KENT MKTG450 QUIZ 3 (10/10)

Question 1

Putting thoughts, ideas or information together in symbolic form is called:

encoding.

deciphering.

shaping.

flighting.

decoding.

1 points 

Question 2

_____ is defined as the passing of information, the exchange of ideas or process of establishing a commonness of thought between a sender and receiver.

Advertising

Sales promotion

Encoding

Decoding

Communication

1 points 

Question 3

Instantaneous feedback on how effective a marketing communication method is will most likely be possible in:

personal selling situations.

radio advertising.

television advertising.

direct mail advertising.

mass communication channels.

1 points 

Question 4

Advertisements for Planter's nuts describe the nuts as a delicious snack food for everyone. The television commercials show animals that eat nuts as part of their usual diet trying to convince humans to share their Planter's nuts. Which of the following can be identified as a channel for this ad?

Television

Computer-generated animals

Increase in the sales of Planter's nuts

The can of Planter's nuts shown in the ad

The people in the ad

1 points

Question 5

Nonpersonal channels of communication include:

newspapers, magazines, billboards, and salespeople.

salespeople, friends, relatives, and spokespeople.

reference groups, sales clerks, and telemarketers.

television, radio, newspapers, and magazines.

television, salespeople, and radio.

1 points

Question 6

_____ is the process of interpreting a sender's message into thought.

Decoding

Encoding

Channeling

Responding

Transmitting

1 points

Question 7

The experiences, perceptions, attitudes and values a consumer brings to a communication situation is referred to as his or her:

semiotic experiences.

field of experience.

common ground.

source characteristics.

selective perceptions.

1 points

Question 8

The _____ of communication is the person or organization that has information to share with another person or group of people.

Essence

Source

message

decoder

channel

1 points 

Question 9

An ad by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for their vacation destination was published inSouthern Livingmagazine. The ad shows various scenic pictures of Tennessee and includes the slogan, "Tennessee sounds good to me." In this print ad, the source of the advertising message is:

the Tennessee Department of Tourist Development.

Southern Livingmagazine.

the people in the scenic pictures.

the slogan.

readers of the magazine.

1 points

Question 10

_____ is any unplanned distortion or interference in the communication process.

Semiotics

Selective perception

Noise

Feedback

Blocking