Test Bank Canadian Advertising in Action, 11th Edition Keith Tuckwell A+
- From Business, General Business
- NUMBER1TUTOR
- Rating : 88
- Grade : A+
- Questions : 0
- Solutions : 0
- Blog : 3
- Earned : $14856.59
Description
1) Advertising is best defined as
A) marketing
B) a paid form of marketing communication designed to influence thought patterns and purchase behavior
C) a subsection of business
D) a sales tool designed to elicit an immediate response from consumers
E) a media division within a marketing department
Answer: B
Diff: 1 Type: MC Page Ref: 4
Skill: Recall
2) Social media platforms such as Facebook and Twitter have changed the nature of communications between an organization and the public because
A) social media can only deliver brief and simple advertising messages
B) social media communications must be designed to resonate with millennials
C) social media communications are a two way affair where the goal is to engage consumers