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Test Bank Intercultural Communication in Contexts 7th Edition By Judith Martin A+
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WHY STUDY INTERCULTURAL COMMUNICATION?
MULTIPLE CHOICE QUESTIONS
1. The _____ imperative for studying intercultural communication refers to the need to understand differences in a diverse work environment, identify new business markets, and develop new products for differing cultural contexts.
a. economic
b. technological
c. peace
d. demographic
Ans: a
2. The need to market products effectively in different countries illustrates the _____ imperative for studying intercultural communication.
a. economic
b. technological
c. peace
d. demographic
Ans: a
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