Mkt_625_Mod_6_short_paper.docx Milestone four: Budget and Timeline MKT 625 Southern

Mkt_625_Mod_6_short_paper.docx    Milestone four: Budget and Timeline  MKT 625   Southern New Hampshire University    Budget  Marketing affects many areas of business. The budget is critical to any advertising campaign to ensure its cost effectiveness. One of the least attractive aspects in terms of advertising campaigns, yet also one of the key aspects to its success. One of the SMART objectives highlights realistic as a key to our marketing endeavors. Realistic in means of expense verses income or ROI [return on investment]. Creating a budget that aligns with the company™s resources and goals. œYour marketing budget should cover the macro aspects of your business: market research, product planning and development, financial projections to help set production and pricing objectives, distribution methods, advertising, promotions and public relations (Milano, 2017).  Budget Cost  Evaluation of the budget and the costs of it are crucial to creating a campaign that is both reasonable and fiscally responsible. œOne of the most critical initial steps in figuring out a digital marketing budget is solidifying a clear, concrete goal or goals. (Digital Marketing Institute, n.d.).The sample budget is much higher than that of the company chosen. Between the choices of multimillion-dollar organization verses the startup/ small business budgets, Angry Eagle Publishing has extremely limited funds and must be more creative in advertising assets. By looking at some of the internal tasks and understanding that this entire