MKT_315___Keyword_Planner_Assignment.docx Keyword Planner Assignment Southern New Hamp

MKT_315___Keyword_Planner_Assignment.docx    Keyword Planner Assignment  Southern New Hampshire University - MKT 315    Keyword Planner Assignment  Below is a keyword planner report from Google ads on the Cascade Athletic Supply Company. With their current list of keywords, the recommended keywords to use would be team sports, baseball equipment, and Athletic supply. These keywords work in a mix of competition from low and high with ranging costs from (at a maximum bid cost) $1 to about $10. These keywords also represent the website from not only an overview, but they also can aid in organic searches for some of the content of these words directly on the website. To create better results and stay within the budget it may be beneficial to Taylor to some of the information and words already on the website. Some of these additional keywords could be custom in front of the words team sports. As well as even adding the keyword sports equipment, which has a max bid of $1.17.   The keywords would be purchased in any strategic and specific order to accommodate for competition and price range. The first purchased word would be team sports due to its low competition, moderate average monthly searches (1K - 10K searches), and moderate price ($3.43 - max bid). The company's website has a plethora of information regarding team sports from uniforms to even community teams. This ad word could not only attract business to business marketing but also business to consumer marketing from their local community to local businesses, to ev