MKT_229_Final_Project.docx_TD.docx MKT 229 Final Project PetZoom SNHU Pet Supply is

MKT_229_Final_Project.docx_TD.docx    MKT 229 Final Project  PetZoom    SNHU Pet Supply is a sizeable pet-supply businessselling organic pet food,supplies, andtoysonline and at retail marketplaces. Manchester, New Hampshire, is the company headquarterslocation. SNHU Pet Supply also has ten other retail sitesthrough New England. SNHU has a reliable brand selling its flagship line of the all-natural pet food line. The retailer has also launched one more pet product called œPetZoom. PetZom is a precise flyable disc fit for dogs and cats to chase after promoting an active lifestyle. PetZoom will be tough enough for big dogs and will be available in various sizes for dogs and cats. A quick and easy mobile app download on a smart device serves as the remote controller and provides endless and healthy fun for your pet and the entire family.  SNHU Pet Supply has partnered with PetSmart and additional local pet retailersto sell their products. The relationship expandsits location-based retailing tactics and does not limit retail sales to the meager ten retail stores. PetSmart is a national pet retailer and will expand SNHU product sales, client base, and gross revenue. The partnership also evokes brand awareness for SNHU Pet Supply and its product lines.  The business partnership will also help in promoting the new toy in existing and new markets.   The SWOT analysis helps determine the strengths and weaknesses of the PetZoomproduct, as well as the opportunities and threats.   Strengths  Weaknesses  ï‚·Inspires activ