MKT_113_Part_1_Milestone_2.docx MKT 113: Final Project Part I Milestone Two Best in Sh

MKT_113_Part_1_Milestone_2.docx    MKT 113: Final Project Part I Milestone Two  Best in Show Pet Food  Southern New Hampshire University    Best in Show Pet Food is an all-natural pet food for cats and dogs. It is the newest product from SNHU Pet Shop and has been created in response to customers requesting a healthier food for their furry family members. Best in Show Pet Food is free from fillers and artificial preservatives. The ingredients have been carefully chosen to provide the best taste and health benefits. The following analysis of the target market and what they identify as their wants and needs will assist Best in Show Pet Food launch successfully into the competitive pet food market.  SNHU Pet Shop is an established store catering to the needs of pets. It has several physical locations and a robust website. SNHU Pet Shop will be launching Best in Show Pet Food in Charleston, SC. This area™s population age is mostly in the 25 to 64-year-old range. Most people in this area have some sort of family mix, although there is a segment of older people without children at home (Claritas360.com). Best in Show Pet Food plans on targeting the more affluent of this group, focusing on those who have more disposable income and would be considered either upscale or wealthy due to Best in Show costing 10% more than its competition. This target segment is also educated, with most holding at least a bachelor™s degree (Claritas360.com). High income families and those who are better educated tend to make better ch