MKT113 Final Project Part I Milestone Two MKT113: Final Project Part I Milestone Two T

MKT113 Final Project Part I Milestone Two    MKT113: Final Project Part I Milestone Two  Target Market Analysis:  Nisha™s Healthy Magic Chili  Southern New Hampshire University    In December 2020, Southern New Hampshire University™s Pet Supply Store will be launching a new brand of healthy, organic pet food for cats and dogs.  The brand is called Nisha™s Healthy Magic Chili.  The target market analysis of this product is helping to ensure that we can market this new brand of pet food to the right consumers.  SNHU™s Pet Supply Store believes that Millennials are the key targets to market.  Millennials are defined as anyone born between the years 1980 and 2000.  They have grown up in a world of many choices and options.  They have been named digital natives.  They are the first generation raised on digital.  They are comfortable with technology and are usually the first ones willing to try new technologies.  They are socially, healthily, financially, and spiritually conscious.  They live a technology-based lifestyle.  They are educated and knowledgeable.  They are optimistic and ethnically diverse.  They also embrace experiences and ethical spending.  Millennials want to live a healthier lifestyle which includes healthy and organic foods.  They also want their animals to be healthier as well.    Millennials care a lot about their bodies, their children™s bodies, and their pets™ bodies.  They care a lot about the environment as well.  Millennials support products that are environmentally and socially responsible.  Th