MKT.113_final_submission_template_9.30.20.docx MKT113: FinalProject Part IFinal Submiss

MKT.113_final_submission_template_9.30.20.docx    MKT113: FinalProject Part IFinal Submission                                    SNHU™s Healthy Pet Products Overview  Southern New Hampshire University    The primary purpose of this overview is to formally introduce SNHU™s new Healthy Pet Dog and Cat food products. Healthy pet is a new innovative pet food line of products that is available in freeze died, canned, and healthy treats that your dog or cat will love. SNHU believes in producing the best pet foods that consist of all-natural ingredients and mimics your pets™ ancestral diet. Some of Healthy Pet™s protein sources consist of roasted bison, pasture raised venison, wild boar, goat and many more high-quality meats. Healthy pet also contains natural fruits and vegetables like, blueberries, carrots, peas, butternut squash, pumpkin seeds, apples, and spinach. Another vital part of your pet™s health is to ensure they maintain a healthy digestive system. Healthy pet products all contain probiotics that are developed specifically for dogs and cats that provides 80 million live and active cultures.       In order for Healthy Pet to be properly introduced into the market, A SWOT analysis was strongly considered and executed. The SWOT analysis is used to identify Healthy Pet™s strengths in order to identify the most impactful opportunities in today™s challenging market.  Figure 1: SWOT analysis for SNHU™s Healthy Pet  Healthy Pet has a variety of strengths that ensures SNHU™s product success in today™s competitive pet food mar