Final_Project_Milestone_One.docx (1) Final Project: Milestone One: Investment Project
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Final_Project_Milestone_One.docx (1) Final Project: Milestone One: Investment Project and Justification Finance Economics & Decision / MBA - 640 Table of Contents II. Investment Project3 A.Project Description3 B.Resources Required4 C.Project Time Frame6 III. Justification7 A.Why Now7 B.Strategic Fit9 1.Priorities9 2.Microeconomic10 3.Comparative Advantage10 References12 II. Investment Project A.Project Description This proposed investment plan is for Nordstrom Inc. to expand into the Indian market. India is increasingly a focal point for the fashion industry, reflecting a rapidly growing middle class and an increasingly powerful manufacturing sector. These forces, together along with the strong economic fundamentals and growing tech savvy, will make India too important for international brands to ignore (Amed, et al., 2019). Nordstrom would be entering the Indian market by opening their first store outside of North America and into the DLF Emporio Mall located in New Delhi. New Delhi has long been considered the fashion capital of India and the Indian apparel retail market is seeing an increasing trend of micro-segmentation of the market by brands and retailers to cater to the requirements of the customers . The DLF Emporio Mall is India™s luxury mall that offers a unique shopping experience where the accent is on exclusivity, space and aesthetics(About Us, n.d.). This mall offers just the right kind of ambience to attract high value spenders. The DLF Emporio is
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