Marketing_302__Strategies.docx Investigate Structure and Culture Purdue University Glo

Marketing_302__Strategies.docx    Investigate Structure and Culture  Purdue University Global  MT302M6- Investigate Structure and Culture  This company is facing similarities to several companies in the business environment that operate today.  When an organization is just starting, the entrepreneur visionary spirit has an outline of projection of what the company will grow to be.  When a company reaches a decent size and wants to expand, it faces these types of Human Resource obstacles or forks in the road situations.  The larger the company, the more individuals it employs, which contributes to the complexity of leading and managing several different types of individuals.  As companies face this challenge it is pivotal for the companies success to recognize the overall importance to the human relations side of the business.  These are some of the challenges RoboInc. is currently working through; establish some detailed guidelines and establish a code of ethics format that demonstrates the practice that the company and its associates will follow to expand and maximize the business.  The ethical structure will be extremely important to transform the current culture set forth by the early stages of this organization.  Ethical culture is defined by the real values of an organization being reflected by their leaders and influencing decisions throughout the company through that lense of behaviors by all associates across the organization.  Ethical culture is something that is formed overtime as the company ev