Unit 8 Assignment .docx MBA5008 Applying Analytic Techniques to Business Capella Univ

Unit 8 Assignment .docx    MBA5008  Applying Analytic Techniques to Business  Capella University  MBA5008 – Applied Business Analytics  Uber Corporation  Uber Technologies, Inc., commonly known as Uber, is an American multinational ride- hailing company offering services that include peer-to-peer ridesharing, ride service hailing, food delivery (Uber Eats), and a micro mobility system with electric bikes and scooters.   The  company operates through five segments: Rides, Eats, Freight, Other Bets, and Advanced Technologies Group (ATG) and Other Technology Programs (Yahoo Finance, 2020).   Though a raft of competitors is gaining ground, it remains the dominant ride-hailing app across most of the world by predominately disrupting the tax industry business in major cities across the world (Kilgore, 2019).  Although it started as a ride hailing company, Uber has diversified its core offering over the years, introduced peer-to-peer rides through UberPop, ride sharing through UberPool, and various levels of luxury options including the UberCHOPPER (Kilgore, 2019).  Ubers business strategy is to create convenience to its customers using technological innovation. The company generates 98% of revenue from two segments, Uber Rides and Uber Eats (Kilgore, 2019). Despite the downturn in Uber Rides, in March 2020, Uber Eats has seen a significant increase in sales which has helped bounce its stock prices. The Eats business is experiencing remarkable growth around the world. It complements the Rides segment by u