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Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml),
Write a four to six 4 page paper in which you:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
STRATEGIC MANAGEMENT AND COMPETITIVENESS.
Name
Institution
Assess how globalization and technology changes have impacted the corporation you researched
Globalization is the growing dependence on nations and organizations in the exchange of goods as well as services worldwide. Access to cheap energy as well as technology has changed the way business conducted worldwide. It makes enterprises to lower the cost of their products in the business-business transaction field. These reductions are brought about by the government policies and the advanced communication infrastructure which has resulted in a vast array of conducting businesses called globalization.
Starbuck, which is an American company with its headquarter in Washington is one of the corporations I know with over 200,000 stores across over 50 countries. Going global has helped the company to expand in different countries, and in return, nations that have raw materials can connect with Starbuck and sell their products like some of the countries in Africa, Asia, and the Latin America. Eventually, the company creates jobs and both parties benefit. With the evolution of businesses and technology, communication method has been changing with time (Hitt et al 2013).
Technology is the collection of different processes, equipment, and methods applied by businesses in the efforts of producing goods or offering services and meet the target objective. Transportation and communication method has shifted from roads to telegraph and now to cell phones and internet. Social media plays a significant role in communication. Due to the changing technology, consumers are also shifting their preferences to chemical free products. Such products should be purely natural; there should be no flavor addition. For the company to ensure that it meets this demand, it has to establish a connection with customers to produce products that are low to the families in the middle class. Technology is generating trends of different cultures globally. Scientific changes and inventions are causing challenges to the organization
Apply the industrial organization model and the r...
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