Signature Assignment: The Entrepreneurial Marketing Manager

Business Plan Name Institution INTRODUCTION In any business organization, the mission and vision of the managers play a salient role in the success of such business. For entrepreneurs, it is important that they come up with a strategy that will aid them in meeting the goals of their business. A mission is defined as a statement that expounds on the reasons for the existence of an organization and the role it should play to its shareholders (Mornah, & McDermott, 2016). As an entrepreneur, my business plan is to distribute the spare parts of vehicles to other countries and my country. The name of the business is “Voger Hardware.” The business will operate both domestically and internationally. Therefore, the principal aim of this essay is to expound on the values and mission of the business. Additionally, it will also expound on how the values of the business are aligned with the ethics, values of the business, business strategies, personal brand identity and solving problems in the business (Mornah, & McDermott, 2016). It will also expound on the marketing plan and the challenges that the business is likely to encounter. Ideally, it will explore the mitigation plans that will be used to curb the challenges. THE ORGANIZATION MISSION, VISION, AND VALUES The Vision Statement The mission of Voger hardware is to become the most excellent firm in the hardware segment. To build a place where the customers will purchase the most quality and affordable hardware products. The mission statement We are a highly dedicated organization that values responsibility, creativity, and innovation. The values of the organization Values are defined as the most important attributes that are used in identifying an organization (Mornah, & McDermott, 2016). The following are the values that will guide the Voger Hardware organization; • To contribute in a positive way to the environment. • To satisfy the customers in all ways. • Provision of safe and quality products • Come up with a corporate culture that values both teamwork and individual development. • To be profitable while distributing the products at the affordable prices. HOW THE VALUES WILL BE ALIGNED TO BRAND IDENTITY, ETHICS, PLANNING STRATEGIES AND SOLVING PROBLEMS It is important that the values of an organization align with ethics, planned strategies, and problem-solving in an organization. As stated in the values of the organization, one of the principal value is to contribute positively to the environment. Owing to the prevalent market conditions, engaging in ethical practices in an organization is beneficial in attracting and maintaining the loyalty of the customers (Phillips, McQuarrie & Griffin, 201...

Buy now to view the complete solution